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Overview

The Bru Boulevard case study showcases a branding and design project tailored for a coffee shop seeking to create a unique identity. Through thoughtful design solutions, we aligned their visual style with their mission of offering a cozy and memorable customer experience.

Challenge

Bru Boulevard faced difficulty differentiating itself in a crowded coffee shop market. They required a brand and visual identity that communicated quality, warmth, and their commitment to sustainability.

Approach

We started by exploring their values and target audience, creating a design plan focused on earthy tones and organic design elements. By emphasizing sustainability and a welcoming atmosphere, we built a visual identity that spoke directly to their audience.

Solution

For Bru Boulevard, we developed a hand-drawn logo that reflected their artisanal and ethical focus, paired with a natural color palette to enhance their cozy vibe. The coffee cups, bags, and menus were designed with a rustic-modern touch, creating a cohesive aesthetic both in-store and online. Additionally, digital assets, including social media templates and promotional banners, ensured a consistent brand presence across platforms.

Results

Within three months of the redesign, Bru Boulevard saw a 25% increase in customer retention, with customers frequently praising the café’s cohesive branding and inviting atmosphere.

Conclusion

The Bru Boulevard project highlights how thoughtful design can create a lasting impact. By crafting a cohesive and inviting brand identity, we helped Bru Boulevard stand out in a crowded market and foster a deeper connection with their customers. This success demonstrates the power of strategic design in elevating a brand’s presence and achieving business goals.